Point-of-purchase (POP) and point-of-sale (POS) displays are in-store fixtures that can help display products and are effective at driving impulse buys as shoppers get set to check out and leave.
A custom POP display that catches the shopper’s eye can drive sales in a way that a poorly designed product shelf display may not. Think of the type of custom POP displays you’ll see by the registers at large retailers like Wal-Mart, Home Depot, and Target. Whether it’s gift cards or periodicals or candy, a well-designed POP or POS display can drive numbers up in big ways.
Why should I use a custom retail display?
How many times have you gone shopping and grabbed a candy bar or a drink right at the register on the way out? That’s the power of a well-designed POP or POS display. Made from mixed materials in all sorts of shapes to sell numerous types of products, a portable shelf display is nimble enough to be moved around your establishment and restructured, if needed, to hold different products.
Endcap displays. Hutch displays. Pallet displays. Trend pods. The types of product display shelving available to you are seemingly endless, and since each is a different size and meant to hold different items, there will always be a retail rack display for you that fits well in your store.
Remember: a retail store product display doesn’t need to be something exclusive to big box stores and department stores. Your small bodega or specialty shop would absolutely benefit from a POP or POS display to help drive revenue.
If you are ready to move forward with a custom retail display for your brand, please contact us. Our knowledge and friendly staff can help find the right custom display for your products and help you increase your sales and profitability!